Advertising
Experts say that an unhappy consumer is a good consumer. So advertising strives us to make us unhappy and the products being advertised are supposed to help us be happy. I know the theory, I know it works. Yet I cannot relate very well. I'm not a very materialistic person, and I'm not unhappy or insecure. I am an advertisers worst nightmare, one who is very rarely if ever swayed by advertising. I'm also not terribly qualified, or able to, play on people's insecurities. As a result I would not be a very good advertiser. I cannot see myself taking advertising very seriously. But I'll give it a shot.
The first thing I thought was the RIAA, the Recording Industry Association of America. Not really a company per se, but they do represent a coalition of big name record labels that do their best to molest copyright law, overcharge for music and generally harm consumers and artists for their own gain. Over the last couple of years the RIAA has set themselves to suing individuals to try and scare people off P2P file sharing. All of their actions combined paints the organization as a bunch of pretty slimy douche bags. So I came up with something that might help their image and put things into perspective for RIAA haters.
Everyone who knows of, or learns of the RIAA ends up hating them. So I figure the best advertisement would be to channel that hate to an even more despicable company.
Next I considered GEICO auto insurance. I may be apathetic about advertising but everyone likes the gecko, and the caveman thing is always amusing. Although the caveman TV show is the worst idea ever. My idea for GEICO was simple.
Not very many companies have two well known, concurrent, unrelated mascots that I can think of. It is something you might want to remind people of.
Finally, there's Tide laundry detergent. Has laundry detergent come a long ways in the last twenty years? I'm sure the chemists at Tide would say yes. But despite the constant advances, stains persist. You might want to warn certain segments of the population of the continued limitations of your new and improved product.
Needless to say I am not a good advertiser.
